Pacific Superyacht Forum: A New Era for the Pacific Yachting Industry
In June 2022, the Pacific Superyacht Forum redefined industry collaboration, bringing a fresh perspective to the future of superyachting in the Pacific region. Hosted in Victoria, British Columbia, this groundbreaking event, organized by The Superyacht Group, convened several influential stakeholders from Asia, North America, Oceania, and South America to explore the untapped potential of the Pacific as a premier yachting destination.
A Conference Like No Other
Unlike conventional industry gatherings confined to boardrooms, the Pacific Superyacht Forum broke the mold, blending indoor discussions with immersive outdoor experiences designed to inspire fresh thinking. While the Victoria International Marina served as the venue for structured discussions, the forum extended far beyond four walls.
The outdoor program was carefully curated to showcase the Pacific Northwest’s unique environment while fostering creativity and deeper engagement. Over the course of the event, attendees stepped outside into the crisp, oxygen-rich air of British Columbia’s wilderness, where nature itself became a catalyst for innovation.
- A day on the ocean offered firsthand insight into the region’s pristine cruising grounds, demonstrating why the Pacific Northwest is a world-class destination for superyachts.
- A day on the beach facilitated open-air conversations in a gathering space creatively built by participants using driftwood, where the stunning coastline and sweeping vistas provided an inspiring backdrop for discussions about the future of the industry.
- A day in the temperate rainforest immersed participants in the towering old-growth Douglas fir and lush greenery, reinforcing the importance of sustainability and responsible stewardship in the evolving superyacht landscape.
By taking industry leaders out of traditional conference settings and into nature, the forum fostered more dynamic and inspired conversations. The clean air, dramatic landscapes, and awe-inspiring surroundings helped fuel creativity, while also highlighting the Pacific Northwest’s immense potential as a yachting destination.
Charting a New Course for the Pacific
Beyond its innovative format, the Pacific Superyacht Forum marked the first step in a four-year plan to develop a coordinated ‘Pacific network’—a transnational initiative to attract more superyachts to the region. Discussions centered on infrastructure investment, regulatory modernization, and the growing interest among yacht owners to explore beyond traditional Mediterranean and Caribbean waters.
With Victoria International Marina serving as a prime example of purpose-built infrastructure catering to superyachts, the forum underscored the region’s readiness for growth. The event also provided a rare opportunity for global industry leaders to connect and collaborate, forging new relationships that will help shape the future of Pacific superyachting.
As the superyacht industry continues to evolve, the Pacific Superyacht Forum has set a new precedent for industry engagement—one that embraces innovation, sustainability, and the natural beauty of the Pacific Northwest. By stepping outside, quite literally, this event has redefined how we envision the future of yachting in the Pacific.